Privacy Policy

Wessex Wildflower is dedicated to the conservation and restoration of heritage botanical landscapes. We understand the importance of protecting your personal data, and this Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our site or engage with our services.

1. Information We Collect

We collect various types of information in connection with the services we provide, which include native wildflower seed collection and propagation, ecological restoration, ancient meadow creation, botanical surveys, educational workshops, and provision of heritage plant materials.

• Personal Identification Information: This may include your name, email address, postal address, and telephone number when you make an enquiry, register for a workshop, or purchase services or materials from us.
• Payment Data: When you purchase services or materials, we or our third-party payment processors collect payment information, such as credit card details. We do not store full payment card details ourselves.
• Correspondence: Records of any communication you have with us, including emails, feedback, and support inquiries.
• Technical Data: Information about your device and how you interact with our site, including IP address, browser type, operating system, referral source, length of visit, page views, and website navigation paths. This data helps us improve our site's functionality and user experience.

2. How We Use Your Information

We use the information we collect for various purposes, including:

• To provide and deliver the services you have requested, such as fulfilling orders for heritage plant materials or managing workshop registrations.
• To communicate with you about your enquiries, orders, or services, and to provide customer support.
• To process transactions and send related information, including confirmations and invoices.
• To improve and optimize our site and services, understanding how users interact with our online platform.
• For internal record keeping, administrative purposes, and to comply with legal and regulatory obligations.
• If you have opted in, to send you marketing communications about our conservation efforts, new restoration projects, upcoming workshops, and available heritage plant materials.

3. Legal Basis for Processing Personal Data

We process your personal data based on the following legal grounds:

• Contractual Necessity: To fulfill our contractual obligations with you, such as providing services you have purchased.
• Legitimate Interests: For our legitimate business interests, including improving our services, maintaining the security of our site, and for administrative purposes, provided these do not override your fundamental rights and freedoms.
• Consent: Where you have given explicit consent for specific processing activities, such as receiving marketing communications. You have the right to withdraw your consent at any time.
• Legal Obligation: To comply with applicable laws and regulations.

4. Disclosure of Your Information

We do not sell, rent, or trade your personal data to third parties. We may disclose your information in the following circumstances:

• Service Providers: To third-party vendors, consultants, and other service providers who perform services on our behalf, such as payment processing, website hosting, and analytics. These third parties are contractually bound to protect your data and only use it for the purposes specified by us.
• Legal Requirements: If required to do so by law or in response to a valid request by public authorities.
• Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, accidental loss, destruction, or alteration. While we strive to protect your personal data, no method of transmission over the internet or method of electronic storage is 100% secure.

6. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

7. Your Data Protection Rights

Under data protection law, you have certain rights concerning your personal data. These include:

• The right to access: You have the right to request copies of your personal data.
• The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• The right to withdraw consent: Where our processing is based on your consent, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the details provided below. We will respond to your request within one month.

8. Cookies

Our site uses cookies to enhance your experience. Cookies are small data files stored on your device that help improve our site and your experience, see which areas and features of our site are popular, and count visits. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our site may become inaccessible or not function properly.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "last updated" date. We encourage you to review this Privacy Policy periodically for any changes.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us: